GRAPHIC JACKSON

If you have any form of seafood, I have every size bag, box, sleeve, pouch, can, tub or cup for it to get packed into. I currently maintain the brand standards for 21 cpg brands at Pacific Seafood.

Sellsheets are one of the tools that sales people need to help inform their customers of the features and benefits of their products. And apparently they need a lot of them. Over the last 8 years my designer Katrina Kociemba and I have created over 200 sellsheets. Each one is 8.5”x11” 2-sided.

Poster for Restaurant Depot promoting Higata pacific oysters.

A huge endeavor underway at Pacific Seafood is to consolidate many of our brands to one of three tiers of either Diamond, Newport, or SnoMist following a "good better best" strategy.

One of Pacific Seafood’s brands Ocean Fresh was in need of a complete re-design. This included a new logo, all new packaging, and a new marketing strategy following a “good better best” system.

Pacific Seafood was proud to partner with Hopworks Urban Brewery to develop 3 seafood themed beers. Part of that collaboration gave me the opportunity to design each of the labels with custom illustration and typography. Bruces Beach House Gose used actual oyster liquor for a smooth briny taste, while SeaRock Pilsner and MargarIPA paired well with Dungeness crab and Warmwater Shrimp respectively.

Hand-drawn with pastels and embossing tool.

Custom hand-drawn lettering and graphic elements.

Photographed hand cut paper.

Provided photography, layout and direction.

Custom hand-drawn lettering, along with 3D software. 

Pacific Seafood has over 290 trucks, some with our corporate branding and some with our Pacific Sustainable Seafood cpg branding.

Pacific Seafood is one of the largest seafood companies in North America. To maintain quality from ocean to plate they control the entire supply chain including processing & distribution with over 40 facilities.

Promotional pop-up banner for "Farm to Fork" food show.

Vinyl 36"x104" 

Promotional pop-up banner for Pacific Sustainable Seafood Brand.

Vinyl 36"x104"

Promotional pop-up banner for Rockstar Rockfish campaign.

Vinyl 36"x104"

Promotional poster to remind everyone that workplace safety is often a personal choice.

Promotion for Feast Portland, a food and drink festival, featured in Portland Monthly magazine.

Promotion for local Portland crawfish festival.

Featured on Amazon Fresh.

Celebrating Pacific Seafood's 75 year anniversary featured in Business In Focus magazine.

Promoting Pacific Seafood's continued support of the fishing community, featured in Pacific Fishing magazine.

Featured in Pacific Seafood's tradeshow catalog "Farm To Ocean". 

Promoting Pacific Sustainable Seafood's food service capabilities.

Featured on Albertson's website.

Promoting Pacific Sustainable Seafood's new breaded line, featured in Garden Spot Food's magazine. 

Promotion for new Pacific Sustainable Seafood value added line featured on Gluten Free Directory's website.

Promoting Island Seafoods online seafood market and processing capabilities, featured in an Alaskan travel guide.

Promoting Albertsons-Safeway fresh seafood counter.